As an e-commerce store owner, the images you use to showcase your products are one of your most valuable assets. Your customers can’t touch or feel your items... Read more
Published On: January 30, 2024
As an e-commerce store owner, the images you use to showcase your products are one of your most valuable assets. Your customers can’t touch or feel your items, so these pictures are what they’ll use to gauge the quality of your products and decide whether they want to buy. So whether you are selling artisanal goods, the latest fashion pieces, or cutting-edge tech gadgets, you need to ensure that your pictures do the marketing for you.
Today, we’ll look at several techniques that can help you make the right impression with your pictures and increase sales.
The picture is what will sell your product, and so it has to be of high quality. If you use one that is pixelated or blurry, it will create a perception that the product is of low quality, and you will lose the viewer’s interest in no time.
Before posting pictures on social media or your ecommerce store, ensure you have a photo-taking plan. Get high-quality equipment, and then focus on photography techniques such as lighting and balance. Preferably, look for a photo studio for hire. This will hook you up with professionals who can prepare the lighting and props for you and then take high-resolution photos that appeal to your viewers. Edit them to increase the appeal, and then convert them into a format that doesn’t lead to long load times.
Your customers aren’t able to look at the physical item, so they will want to ensure that what they order is what they get. As such, a single picture is not enough. Ensure that you take multiple pictures of your product from different angles, as this will help potential customers feel confident with the item. You can take different sides of the product, close-ups, and different vantage points. Try to give them a 360-degree view of the item. Additionally, leverage the power of social media by using an instagram reel maker here. Creating engaging reels can provide an interactive and dynamic way to showcase your product, giving customers a closer look and fostering trust in your brand.
Doing this will do much more than showcase your product. It will also tell viewers that you have nothing to hide and make them feel more confident buying your product.
You know what makes your products unique, and you should also give your customers a chance to know that through your photography. You can do this by going beyond the product profile and focusing on the finer details. If you are selling a handcrafted leather bag, you need to let potential customers look at the stitching and the texture of the leather. If it’s an exquisite cake, zoom in on your best decorations and let them see all the work involved in making your products unique.
Showing these details to potential customers will be similar to how they pick up an item and have an up-close look. It will let them know why your products are high quality, and it will also evoke a perception of excellence.
The decision to buy is not made solely based on the product. When looking at one, each potential buyer is trying to visualise its use in the real world. If it’s a piece of clothing, they’ll try to imagine how they’d look wearing it. This means that it would be great if you helped them envision the product in their lives.
For example, if you are selling a sleek and modern desk lamp, show the lamp being used. Place it on an actual desk and show its stylishness in a home or office setting. If it’s a handbag, hire a model and include a picture or two showing its use in the real world. This will help build the confidence of a potential customer and increase their likelihood of purchase.
Every business should have an identity, and this should also be reflected in your pictures. It’s not just about high-quality photos but also about what makes your business unique. As such, you need to ensure that your images have a consistent visual identity, whether in terms of the background, lighting, editing, or colours. First, it will tell potential customers that these are actual pictures you took. Customers will also recognize( recognise) your products quickly, and it will be easy to build trust.
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